WIMBLEDON. I mean, what a brand. Iconic.

Created with the wonderful Alice Goodrich, this was our global launch film for Wimbledon ‘26. The brief was to show tennis like never before and get Formula 1 fans thrilled by tennis (tough). So the idea of being thrown into the middle of it all as a fragile butterfly was conceived and the rest is history. ‘Holly’ as she’s known, had an incredibly rough time but only on CGI thankfully. Made with Sanjay De Silva at Division.