MUSICAL

SCRATCHCARDS

Scratchcards as a Christmas gift? Pfft. Good luck with that brief. Except..

We invented a whole new way for them to become the heart of your xmas traditions. Forget Monopoly or the game where After 8’s slide down your forehead - we created a viral game box of new ways to spice up xmas with Scratchcards (we sold out). And then shot this very anti-usual-xmas ad launch film, with Steve Rogers.

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Green Flag_Nothing Beats Near

The actual National Lottery ‘Christmas Game Box’ went live with 9 self-invented (honestly, what is our job) Scratchcard games. Promoted in an influencer led campaign and limited-edition giveaways.

A holiday-themed game set with a red and gold box, a game wheel, poker chips, a small wooden holder, a pack of scratch-off tickets, a paper pledge, a magnifying glass, a blue sleep mask, and other game components arranged on a white surface.
A red spinner wheel featuring game options such as "Coin Curling," "Scratchcard Surprise," "Hide & Scratch," "Musical Scratchcards," and "Scratch Cup." Surrounding the wheel are playing cards with instructions for a Christmas-themed game using scratch cards, placed on a red tablecloth with food and a glass of red wine nearby.
A woman opening a red gift box on a festive table with appetizers, a glass of red wine, and a bouquet of red roses in a patterned vase.
A group of people gathered around a table playing a board game called 'Players Pledge', which includes a spinning wheel and scratch-off cards. The board game box is open, displaying various game components, and a small plate with a snack is on the table.
A woman and a man playing a game called 'Scratch the Rainbow' at a wooden table in a cozy, well-lit room decorated for the holidays, with candles and ornaments.

BACK TO THE WORK

A group of women are gathered around a wooden table with holiday decorations, including a red and white box, glassware, and salt and pepper shakers. One woman is holding a mug of dark beverage, and another is opening a gift box decorated with holiday patterns. A flat-screen TV showing a fire in a fireplace is on the wall behind them.
Two people playing a game at a table during Christmas time, with a decorated Christmas tree in the background near a large window.