#OOO FOR EQUAL PAY DAY

Cannes award winning stunt to raise awareness of Equal Pay Day on behalf of the Women’s Equality Party.

After this date, essentially women are working for free for the rest of the year. Amazingly, with ZERO budget we managed to get a hell of a lot of senior corporations to get involved and for a tiny pro-active brief, it absolutely took off.

Even Hillary Clinton got involved. And it made it onto the news in Thailand.

Campaign Big Awards | Winner | Out Of Office

Clio | Silver | Innovation | Out Of Office

Cannes Lions | Bronze | Sustainable Development Goals | Out Of Office

Cannes Lions | Shortlist | Direct - Not-for-profit | Out Of Office

Cannes Lions | Shortlist | Media - Not-for-profit | Out Of Office

Creative Circle | Gold | Best Charity/Public Service | Out Of Office

Creative Circle | Silver | Best Social | Out Of Office

Creative Circle | Gold | Best use of Ambient/Guerilla | Out Of Office

Creative Circle | Gold | Best Low Budget Idea | Out Of Office

Creative Circle | Gold | Best PR led Creative Idea | Out Of Office

Webby People’s Choice Awards | Online Guerilla & Innovation

A digital screenshot of an email, with a headline indicating someone is out of the office for Equal Pay Day, supporting women's equality. The email contains a story about the campaign, statistics about media reach, and features a smartphone displaying notifications of emails from different people re: the same topic.
A split-screen image showing a BBC news webpage on the left, with a headline about women marking Equal Pay Day, and a photo of two women, one holding a placard. On the right, a tweet from Hillary Clinton with a photo of the BBC building entrance.
Screenshot of news articles from Metro and The Sun, discussing women protesting for equal pay by not working during the pay gap period, with a visual of a computer screen displaying a message that says 'OUT OF OFFICE COS I AIN'T GETTING PAID'.

BACK TO THE WORK

Green Flag_Nothing Beats Near

A collage of various social media posts and messages supporting the 'Out of Office' campaign, highlighting the gender pay gap and advocating for equal pay.