HYPNOSIS

Long copy ads, hypnotising people into booking trips. This was spec to fill free media and it created quite a fun debate on LinkedIn. Long copy - dead or not? Whatever. It was fun to write. No budget for awards on this one but my mum loved it, which is all that matters.

Promotional advertisement for booking a trip to Bora Bora through Expedia, describing a relaxing experience on a coconut with hot sun and warm feeling, and an overview of steps for the trip planning.
Text on a yellow background describing a dreamlike scenario of being lured by a baby deer while traveling to Chamonix, with the Expedia logo at the bottom.
Text about booking a trip to Sausalito with Expedia, describing a relaxing mental exercise and the process of planning a vacation.