HUG CANS

We won the global pitch for Coca Cola’s sponsorship of the Paris Olympics ‘25 with a simple thought - Love Your Rivals. Because if we were all the same, there would be no game.

A provocative new-ish angle for Coke that resulted in work we were very proud of, including these iconic, award-winning hug cans that were brought to life with the legendary Dave Towers & Devin Arden at Ogilvy.

We also created some limited-edition designs brought to life by a global illustrators and artists.