Lockdown? Remember that?

Well, this was the Christmas invention everyone didn’t know they wanted but knew they needed.

Fully functioning 2-m long festive crackers, complete with hand sanitiser, suitably tasteless covid jokes and festive face masks. As far as I know, the only ones that existed in the world. Big thank you to a tiny cracker manufacturer in Leicester.

You might not have seen it in Adweek but it did make it into Devon Live, and I raised £275 for the Red Cross.