A simple brief for a simple but often forgotten truth - Direct Line aren’t on price comparison sites. Duh.

So to remind the youth of the world of that, we pretended everyone already knew. And made it the ultimate alibi of all time. In a radio, social & reactive campaign, we hacked loads of different genres: podcasts, rom coms, soap dramas and courtroom thrillers showing liars getting caught out in the ultimate bad alibi. How? By telling people incorrectly that they were comparing Direct Line quotes on comparison sites.

And the best part is, people started doing it themselves.

Someone even trolled Rishi Sunak with it. Ha.